Since the creation of GooglePlus (commonly referred to as Google+) back in 2011, the social network has received mixed reviews, with criticism centered around the lack of meaningful content and low levels of user engagement. Despite the skepticism, however, the once "invitation-only" social networking site has blossomed into the second largest social network in the world, passing Twitter in January 2013.
So why are users logging on to Google+ now more than ever?
- It's indexed by Google, which can significantly help your business page receive visibility in Google search results.
- Google+ makes it easier to share and rank other posts, whether you're on Google+ or another webpage.
- There's a community of over 500 million members, with over 60% of them logging on every day, providing a vast base for your potential audience.
- Google+ Communities present users with an opportunity to connect with like-minded individuals interested in similar topics.
- Contrary to popular belief, engagement is booming on Google+, with 80% of active users engaging on a weekly basis.
Still not convinced? Google+ Helper posted this infographic to further explain the importance of GooglePlus.
